Política de privacidade

Last updated: March 28, 2026

Equals Sport (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit or interact with our website www.equalssport.com (the “Services”).

Equals Sport is a trading name of Hitsuzendo Ltd, registered in the United Kingdom. We act as the data controller for the purposes of UK data protection law.

1. The Information We Collect

We may collect and process the following categories of personal data:

a) Information you provide directly

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Account login details (if applicable)
  • Any information submitted via contact forms or enquiries

b) Transaction and commercial data

  • Purchases and order history
  • Payment details (processed securely via third-party providers)
  • Preferences and interests

c) Technical and usage data

  • IP address
  • Browser type and device information
  • Pages visited and interaction behaviour
  • Cookies and tracking data

d) Communications

  • Emails, messages, or enquiries sent to us
  • Customer support interactions

2. How We Use Your Information

We use your personal data for the following purposes:

To deliver our services

  • Process transactions and fulfil orders
  • Provide customer support
  • Manage accounts and user experience

To improve our platform

  • Analyse website performance and usage
  • Optimise content, services, and user journeys

For marketing and growth

  • Send updates, offers, and relevant communications
  • Deliver targeted advertising (where permitted)

For security and legal compliance

  • Prevent fraud and protect our platform
  • Comply with legal obligations

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contractual necessity – to fulfil orders or provide services
  • Legitimate interests – to improve our business, marketing, and platform
  • Consent – for marketing communications (where required)
  • Legal obligation – to comply with applicable laws

4. How We Share Your Information

We may share your data with:

  • Service providers (e.g. Shopify, payment processors, hosting providers)
  • Marketing and analytics partners
  • Logistics and delivery partners
  • Professional advisers (legal, financial)
  • Authorities where required by law

All third parties are required to respect the security of your personal data.

5. Shopify & Platform Hosting

Our store is powered by Shopify.

Shopify processes certain personal data to provide infrastructure, payments, and analytics. Your data may be transferred and processed outside the UK or EEA as part of these services.

For more information, please review Shopify’s privacy policy.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality
  • Analyse performance
  • Personalise your experience
  • Deliver relevant advertising

You can control or disable cookies through your browser settings.

7. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements

8. Your Rights (UK & EEA Users)

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability

To exercise your rights, contact us using the details below.

9. International Data Transfers

Your data may be transferred outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses
  • Equivalent UK-approved mechanisms

10. Data Security

We implement appropriate technical and organisational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

12. Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from children.

13. Complaints

If you have concerns about how your data is handled, please contact us first.

You also have the right to lodge a complaint with the UK regulator:

  • Information Commissioner's Office

14. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website.

15. Contact Us

Equals Sport (Hitsuzendo Ltd)
4th Floor, Silverstream House
45 Fitzroy Street
London, W1T 6EB
United Kingdom

Email: hello@equalssport.com